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Many online daters enlist their friends in an effort to put their best digital foot forward.Some 22% of online daters have asked someone to help them create or review their profile.If you like low-key creative types, share what it is you make. Put forward the version of yourself that’s most attractive to the person you’re trying to see naked.Online dating is like advertising: Know your ideal audience and target them by positioning yourself to be as appealing as possible.I spend lots of time in this column and over at A(n)nals of Online Dating documenting the worst of the worst internet daters. But there are also some really good ones — and some mediocre ones that could be so much better if not for rookie mistakes.So, welcome to Internet Dating Bootcamp, where I'll teach you how to trick unsuspecting users into thinking you’re actually cool and normal. You need to be you in your online dating profile, but the process of creating one is a good time to think about what kindergarten teachers call “being your best self at school.” If you’re attracted to Type-A go-getter types who get up at 6am to exercise, emphasize your similar love of hard work. Want someone who shares your taste for obscure French films? No, not everyone wants to date a carbon copy of themselves, but most of us want to be with someone with some overlapping interests.

About one-in-five 18- to 24-year olds (22%) now report using mobile dating apps; in 2013, only 5% reported doing so.Two thirds of online daters—66%—tell us that they have gone on a date with someone they met through a dating site or dating app.That is a substantial increase from the 43% of online daters who had actually progressed to the date stage when we first asked this question in 2005.But it still means that one-third of online daters have not yet met up in real life with someone they initially found on an online dating site.One-in-five online daters have asked someone else to help them with their profile.

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