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It’s a specific and safe digital space that seeks to leap over the hurdles most trans women face in their dating lives.
Trans users can accurately select their status as trans when creating a profile.
Furthermore, many trans women are understandably wary and vigilant about their safety as the dating world is full of cisgender men who stigmatize them.“The biggest challenge was figuring out how to market to the transgender community.
Back when we started TAT in 2012, we quickly came to realize that (until very recently,) transgender individuals were marginalized by society at large (think where gays were back in the 1980s.) It is not easy to find transgender individuals and TAT has made the effort to build carefully build its membership base one person at a time.” Willis detailed the difficulties of dating as a trans woman of color.
Men and trans women need safe spaces to date where they can confidently claim their identities and connect with partners who value and appreciate that they’re trans.
It sounds like an easy enough problem to solve, however, the online dating services available to trans people are far and few between.“While the site name is not politically correct, our members recognize that TAT is a true community of transgender people who are able to network with each other in order to find support while at the same time they have the opportunity to interact with true heterosexual admirers from who are interested in meeting for dates and fun.” Richmond adds.