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When more people see your updates, it increases the odds that more people will like that update. But having tons of connections is only half the battle. After all, it's highly likely that the same content that did well on Twitter will also get lots of likes on Linked In.

The second half of the battle is posting interesting updates more often. Now let's turn our attention to Pulse, Linked In's content app and news feed curation service.

A long time ago, I used to treat Linked In separately.

But I've since grown and found several reasons to treat Linked In more like Twitter.

Key among them: More people will engage with you, share your best content, and visit your website.

Linked In is constantly evolving to serve its more than 400 million members.

Sometimes Linked In articles perform fantastically well, transforming from average to a unicorn. Pulse has several Channels (i.e., topics) that have millions of followers — some of the most popular include Leadership & Management, Big Ideas & Innovation, Technology, Entrepreneurship, and Marketing & Advertising.

Just about everything we used to do on computers is being reimagined to work better on mobile devices, and there’s no better example than the act of reading — particularly consuming news.

So if you have 20,000 connections on Linked In, then it's so much more likely that (a) more of your connections will click "Like" on your updates and (b) that their connections will also click "like" on your updates. Think of this as your personal "Linked In Update Hunger Games." You audition the different updates on Twitter.

Linked In's algorithm is about as stupid-simple as it gets — it shows your updates to all of your connections. ) You can try out lots of different updates on Twitter. Some of your tweets will get tons of engagement (clicks, replies, retweets, likes). Others will die of loneliness (hopefully not too many! Each tweet is one of your "tributes." Your best stuff is transported from Twitter to Linked In.

You can blog on Linked In and easily get a few thousands views.

According to Linked In's latest available figures, more than a million people have published posts on Linked In's platform; more than 130,000 posts are published every week; and the average post reaches Linked In members in 21 industries and nine countries. First, you must get your content featured on a Pulse channel.

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