Havertys commercial speed dating
The agency's new duties with the Top 100 company and Furniture/Today's 2011 Retailer of the Year include "strategic insight, customer analytics, creative, social media, digital and media buying and planning." "This campaign is a dramatic shift from anything anyone in the furniture category has ever done," said Tom Curran, Havertys senior vice president of marketing.
"While other furniture retailers focus solely on the furniture they have to sell, Havertys is putting the spotlight on our key customers." The campaign was created using Bernstein-Rein's One Customer analytics tool that allows companies to delve deeper into their customers' mindset "to illuminate the truth of their customers' needs and how brands help solve those needs," the agency said.
Sparks fly."The idea behind the campaign is that the furniture reflects the creativity, vision and personality of the person who designed it, and Havertys is the key to bring that unique vision to life," the agency said in a release.
The daughter continues to watch the movie while the NACFB's speeddating' format gained speed last week after its trial in February.
Chat instantly with people near you with Speed Date the realtime dating app.
The new brand positioning campaign was developed with Kansas City, Mo.-based agency Bernstein-Rein.
with my brain." She mentions how it's a "perfect match," with her sofa, and the date responds by showing how the lining of his sports coat also perfectly matches the shirt he's wearing. "The idea behind the campaign is that the furniture reflects the creativity, vision and personality of the person who designed it, and Havertys is the key to bring that unique vision to life," the agency said in a release.