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In January 2013, Netflix reported that it had added two million United States customers during the fourth quarter of 2012, with a total of 27.1 million United States streaming customers, and 29.4 million total streaming customers.In addition, revenue was up 8% to 5 million for the same period.When they heard about DVDs, which were available in only a few markets in 1997, they tested the concept of selling or renting DVDs by mail, by mailing a compact disc to Hastings' house in Santa Cruz.When the disc arrived intact, they decided to take on the billion home video sales and rental industry.It specializes in and provides streaming media and video-on-demand online and DVD by mail.In 2013, Netflix expanded into film and television production as well as online distribution. Netflix's initial business model included DVD sales and rental, although Hastings jettisoned DVD sales about a year after Netflix's founding to focus on the DVD rental by mail business.

and then dropped the single-rental model in early 2000.

On September 18, 2011, Netflix announced its intentions to rebrand and restructure its DVD home media rental service as an independent subsidiary called Qwikster, separating DVD rental and streaming services.

Netflix spokesperson Joris Evers indicated that the PAC was not set up to support the Stop Online Piracy Act (SOPA) and the PROTECT IP Act (PIPA), tweeting that the intent was to "engage on issues like net neutrality, bandwidth caps, UBB and VPPA." In June 2014, Netflix unveiled a global rebranding: a new logo, which uses a modern typeface with the drop shadowing removed, and a new website UI.

It has greatly expanded the production of both film and television series since then, offering "Netflix Original" content through its online library of films and television.

Their efforts to produce new content, secure the rights for additional content, and diversify through 190 countries has resulted in the company racking up billions in long term debt: .9 billion as of September 2017, up from .8 billion from the same time the previous year.

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